In 1952, hawaii issued a ‘tourism book’ supposed to attract visitors to Colorful Colorado. Among treasures supplied had been the chart above, which was labeled:
“MAP OF CONDITION OF COLORADO
SHOWING THE COMBINED 12
EXCEEDINGLY INTERESTING TRIPS
DESCRIBED IN THIS BOOK”
The article, obviously, ran a tale on its book:
“The lavishly coloured scenic and leisure booklet will be accustomed respond to inquiries of prospective site visitors and provided to out-of-state vacation agencies and motor clubs. Featured when you look at the fifty-four-page amount are twelve descriptive, illustrated auto trips covering every section of the state.
‘The format regarding the pamphlet is something of a radical deviation from standard holiday literature, ’ says Lewis R. Cobb, division manager.
‘First, by its pictorial beauty and interesting textural appeal, the booklet will serve as a major, traditional ‘lure’ piece to arouse the prospective traveler’s interest in Colorado as a vacation objective.
‘Second, given that it in fact plots locations going and things to do; it will support the vacationist in preplanning their travel and perchance serve to clinch his decision and only Colorado if he could be considering a few says.’ ”
It was certainly adequate to have the family piled in to the wood-paneled station wagon for another summer roadway trip. Lots of the highlights shown above tend to be, naturally, nevertheless regarding the tourist’s map today. Classics, if you will, which can be checked out over repeatedly.
Simply for fun, you will need to spot the vehicles saturated in tourists who're coming to take pleasure in the EXCEEDINGLY INTERESTING TOURS available in their particular books.